The ArchiMate direction is the reverse of the UML direction, so properly modelled connections look backwards in the traceability view. Years ago I asked Sparx if they could just flip the ArchiMate shapescript but that idea seemed to fall on deaf ears.
Alternatively, ears that have heard too many complaints already about changing anything like that.
If we just changed it, it would be reversed on all existing diagrams.
If we changed the way they were created, anyone using the API or querying the database would be unable to resolve them.
If we provided an option, the previous issue multiplies.
There are issues with keeping it that way too, but I'm not sure if they are worse.